Most important for your product is that it needs to catch the eye of the passer-by, then clearly communicate what the product is, why your product is better to one sitting next to it.
Well strategized packaging is very important for the prospective customer to connect with it, Packaging should do justice to your product pricing. For instance, you design a premium packaging for an economically priced product, there are high chances shopper might skip even picking it up thinking it to be expensive one, and vice versa.
We love creating packaging designs!!! Yes, we have our own products in the market just because we wanted to play around with a neat package design.
Based out of Delhi, we have got a chance to explore various categories of stores, from budgeted ones to premium ones. Hathberry as an agency, not only would design the product packaging, but we also pitch into the conceptualization of the product for its audience.