It’s no secret that your packaging is often the first and last chance to make a sale. A lot is riding on your packaging to do its job well. A good piece of packaging design must succeed at multiple stages to persuade a consumer to buy your product. Firstly it needs to catch the eye of the passer-by, then clearly communicate what the product is,
why they should care, why your product is better to one sitting next to it, and finally, give them a reason to take action. We have created successful packaging for a wide range of food and drink and other CPG brands, from superfood granola to protein chocolate, premium skincare and protective sanitiser to Italian breadsticks and organic spices.
The deliverables of a packaging project include: a design system conceptualised across multiple ranges or SKUs, a fully designed (front, side and back of pack) packaging for a core product or range, and final artwork ready for print production.